Sofia Smelyansky Portfolio
Sofia Smelyansky

A website is the first conversation with someone who hasn’t dared to write to you yet.

I’m Sofia. I build websites, and everything around them, for people who lead others: retreats, practices, tours, courses and events.

First, I listen to you. Who you are, who you’re speaking to, what a person feels a minute before they press “book”. That becomes the words, the page, and a simple system that brings people to you.

I write and build in English, Russian and Hebrew.

SofiaBased in Israel · working remotely with clients worldwide

Sofia

Sound journeys in the desert

Gal Solomon leads meditations with Tibetan singing bowls at the Zman Midbar retreat centre near Arad. The practice was new, with no website and no clients from the internet. We built everything from scratch, from the first word on the site to the card on a yoga studio’s front desk.

Sol Journey, First screen, Hebrew version
First screen, Hebrew version · soljourney.co.il

The goal wasn’t a pretty website. A stranger had to find Gal, understand what would happen to them in a session, and write.

How a person finds their way to Gal

    • Google search
    • Google Maps
    • Google Ads
    • QR card in a studio
  1. Website in Hebrew and English
  2. WhatsAppהגעתי מהאתר“I found you on your website”, added by the button
  3. Gal sees which channel worked

Every WhatsApp button adds a short phrase about the source to the first message. Once a month we check it against Google Analytics and see what pays off.

What was done
Website
Hebrew and English, mobile first, on his own domain soljourney.co.il
Copy
what happens in a session, written for people who have never meditated
SEO
titles, descriptions, structured data for the business, the host and the FAQ, sitemap
Google Maps
verified profile, service area: Arad, Dead Sea, Be’er Sheva, Negev
Ads
Google Ads campaign plan, keywords, ad copy, click and call tracking
Identity
mark, colours and fonts, the same on screen and in print
Print
A6 cards with a QR code, a separate code for each studio
Messaging
7 ready WhatsApp replies and a review request, in two languages
Handover
domain, hosting and every Google account registered to Gal
Phone: English and Hebrew versions
Phone: English and Hebrew versions
A6 card for studios, both sides
A6 card for studios, both sides

How I was paid. Part of the fee is a percentage of clients who came through the site in the first three months. I care that the site brings people, not just that it looks good.

It was a pleasure working with Sofia throughout the whole process of building the website. Very professional, fast and efficient, while staying thorough, precise and attentive to detail. I can warmly recommend her.

היה כיף לעבוד עם סוניה לאורך כל התהליך של בניית האתר. מקצועית מאוד, עובדת במהירות וביעילות, ויחד עם זה שומרת על יסודיות, דיוק וירידה לפרטים.

Gal Solomon, Sol Journey · from our chat, translated from Hebrew

A men’s community with a home

Nikita Smelyansky gathers men for circles, hikes and trips. I run the project’s marketing: the website, event pages, the Telegram channel and payments.

Community home page
Community home page · nikitasmelyanskiy.com
Home page
one page that connects the circles and every trip
Page system
each event gets its own page in the same style, no designer needed
Sailing in Greece
a week on a catamaran for €1900: day-by-day programme, beginners’ worries answered before the first message
Events
Eilat Mountains, a 20 km night Full Moon Hike, a concert in a salt cave
Payments
Telegram channel and Tribute: deposits from any country
Booking
one tap, via Telegram or WhatsApp
Sailing, Greece
Sailing, Greece
Hike, Eilat Mountains
Hike, Eilat Mountains
Full Moon Hike
Full Moon Hike
Concert in a cave
Concert in a cave

Five pages on one domain and one path: a person comes to a circle and from there sees every trip.

Four steps

  1. I listen

    A free 30-minute call. About you, your people, and what keeps them from deciding.

  2. I find the words

    I write in your voice. We edit until you recognise yourself.

  3. I build the system

    Website, Google, Maps, ads, lead tracking and payments. Everything in your name.

  4. I stay close

    I watch where people come from and strengthen what works.

Booking page

$350

One page: programme, dates, prices, answers to questions and booking via WhatsApp or Telegram. For a retreat, a tour or a cohort.

Website and marketing to start

$1000

Like Gal’s: website, SEO, Google Maps, ad plan, lead tracking and ready replies for clients.

Ongoing support

$300 / month

Pages for new events, ads, and a report on where people came from. Or a percentage of clients from the site.

Extra language +$70 · your own mark +$80 · Google Maps +$50

Tell me who you lead, and where.

A couple of lines is enough. I’ll answer myself and suggest where to start.

Telegram @Sofia_Smelyanskiy · WhatsApp +972 53-342-6604 · sofiasvyat@gmail.com

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